The unfair advantage

The unspoken secret ingredient to startup success

The hotly anticipated new book by Ash Ali & Hasan Kubba

Meet the authors

Startup Success Strategists
Founders of The Unfair Advantage

Ash Ali

An award-winning serial tech entrepreneur and angel investor, Ash sold his first internet business at the age of just 19. As the first marketing director of Just Eat UK which IPO’d for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages.

Hasan Kubba

A digital entrepreneur and growth marketing expert, Hasan is a specialist in lean startup, sales, entrepreneurship and growth strategy. With his own digital marketing agency background and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. He is passionate about the future of tech entrepreneurship and digital disruption globally.

Spoken at/Featured in

The Concept

Step 1


Unfair Advantages

What they are. How they work.

Step 2



Using the MILES Framework

Step 3


Your Unfair Advantages

To Succeed

How can we help you?

Help me

Find my unfair advantage

Read More

Help me

Get Traction/Growth

Read More

Help me

Understand Digital Transformation and Future Trends

Read More

Help me

Start a Startup

Read More

Help me

Raise Funding

Read More

Find out how to

Book Ash or Hasan
as Speakers

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“Ash has been an exceptional and inspirational mentor to me from week one, he has completely transformed the way I think about how to run and grow a start up. It’s been such a privilege to learn from Ash who is the expert in the industry. The program itself is top-class and well-structured, and I am given mini goals to focus on each week which makes it easier to measure progress. I’d like to thank Ash and the Unfair Advantage team for their support and this amazing opportunity.”


“Honestly, I could not have asked for a more supportive, energetic, and quick marketing director. Ash is always full of both creative and common sense ideas and solutions. At the same time, he’s very open to input, suggestions, and feedback from others. Ash gave me the flexibility to conceive and implement my own ideas and projects, while providing me with enough direction to keep me focused on the bigger picture. Ash has a solid understanding of (and experience with) just about any aspect of digital marketing and strategy. If you have the chance to work with Ash, do it!”


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