The Unfair Advantage

How You Already Have What It Takes To Succeed

This groundbreaking new book examines the role of Unfair Advantages in our unequal world, unpicks the nature of success, and shows how to increase your own chances of achieving it

Get your copy of The Unfair Advantage…

Deeply true, insightful, and helpful. Crucial business advice that you won’t get anywhere else.

Derek Sivers, entrepreneur, author Anything You Want

A fast-paced read with excellent insights from a remarkable entrepreneurial story

Daniel Priestley, author Entrepreneur Revolution

A snappy, thought-provoking book that will help anyone make something of their own unfair advantages

Bianca Miller-Cole, entrepreneur and author Self Made

The authors

Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx, advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of startup entrepreneurship.

Spoken at/Featured in:

The book

Money, Intelligence, Location, Education, Status, Luck?

What’s your Unfair Advantage?

This ground-breaking book exposes the myths behind success, illuminating the real forces at work and showing how they can be harnessed in your favour. An unfair advantage is whatever gives you an edge over your competition – everyone has one, and it is the seed to your success. 

Drawing on over two decades of hands-on experience in the world of entrepreneurship, Ash Ali and Hasan Kubba show how to identify your own unfair advantages and apply them at any stage of any project or startup – from launching your own business to gaining recognition, raising funds and getting traction.  

Brimming with case studies, from Snapchat to Google and Oprah Winfrey to Richard Branson, The Unfair Advantage helps you look at yourself and your circumstances to find the ingredients you didn’t realise you already had to succeed in the cut-throat world of business and startups.

Get Your Copy now: Amazon | Waterstones | WHSmith | Foyles | Blackwells 

(Already selected as WHSmith Nonfiction Book of the Month).

Release date: 23 January 2020

The Concept

Step 1


Unfair Advantages

What they are. How they work.

Step 2

Find Your

Unfair Advantages

Using the MILES Framework

Step 3


Your Unfair Advantages

To Succeed

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