What is the difference between the startups that make it, and the majority that crash and burn?
As the first Marketing Director of Just Eat – a tech startup that is now a £3.5 billion FTSE 100 company – Ash Ali has a few ideas.
With the help of his startup strategist co-author Hasan Kubba, Ash wraps up his two decades of hands-on experience as a serial founder, angel investor and growth hacker.
Unveiling an innovative and brutally honest new approach that’s sure to ruffle some feathers, Ash and Hasan use Ash’s own inspiring story and case studies from other startups to shatter some myths, help you look deep within yourself and find the ingredients needed to succeed in the cut-throat world of tech startups.
In this book, you’ll learn:
• How Ash made it with no connections, no money, and no credentials, to being involved in a £1.5 billion IPO – one of the largest in the UK
• How well-known startups like Snapchat, Uber and Stripe used Unfair Advantages to succeed
• How to find your own personal Unfair Advantages using the MILES Framework
• How to get the traction, the funding, and hopefully the exit that you’re after in your own startup venture